BMW Group Classic

Since their founding in 1916, the headquarter of Bayerische Motorenwerke - BMW – is situated in the Bavarian state capital Munich. For its centennial anniversary, the original founding site was reclaimed at the corner of Frankfurter Ring/Lerchenauer Street, to create a special kind of institution: an exclusive restoration and service studio for BMW Classic Cars.

»I wanted to create a varied light scene, from the specific to the abstract,« explains Gabriele Allendorf. Starting with an "arc of light" from solid-color LED light bulbs as welcome and farewell greetings at the main entrance, passing through an in-between-light effect from the gate to the halls, to a very special installation inside the BMW Classic Café.

»The light experience should just be like the spray that is generated behind a car when it is driving through the rain« says the designer. And further on: »the wind tunnel, in which BMW tests its cars, was my starting point: my goal was to communicate the dynamics inside, as the interplay of forces of movements, over the light«.


Andreas Bohlender (BMW AG)

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